Press Release
FOR IMMEDIATE RELEASE
Contact:
Jennifer Jacobs
Vice President, Media Services
(541) 857-7655
Pacific Retirement Services (PRS) Wins Eight Awards
For Best Mature Marketing
(Medford, Oregon) September 18, 2008 – The Media Services department of Pacific Retirement Services, Inc. (PRS), an in-house multimedia advertising, marketing, and public relations agency headquartered at PRS in Medford, Oregon, was among those honored at the 17th annual National Mature Media AwardsSM for excellence in advertising and marketing to older adults. PRS won eight awards from the 16 works it submitted, increasing the total awards won since 2000 to 56.
PRS received a Silver award for its full-page newspaper ad, “Capture the Views, Experience the Value,” which introduced the public to Mirabella, its new Continuing Care Retirement Community under construction now in the South Waterfront area of Portland, Oregon. Depicted in the ad is Mirabella’s 30-story, award-winning architectural design by Ankrom Moisan Associated Architects of Portland.
Here is a list of awards received by PRS in 2008 for works completed in 2007:
Silver: "Capture the Views" Newspaper Ad - Mirabella Portland
Bronze: "2007 Annual Report” - Pacific Retirement Services
Merit: "Bicycle for Two" Original Photograph - Mirabella Portland
Merit: "Masters of the Kayak" Original Photograph - Mirabella Portland
Merit: "Logo Design" - Mirabella Portland
Merit: "Step Out of the Audience" Magazine Ad - Rogue Valley Manor
Merit: "Fun in the Pool" Original Photograph - Rogue Valley Manor
Merit: "Fall 2007 Newsletter" - Mirabella Seattle
“The six members of the Media Services department serve a growing family of PRS retirement communities and affiliated companies,” says Jennifer Jacobs, PRS Vice President of Media Services. “With the range of skills represented here, we produce video and audio productions, photo shoots, multiple websites, corporate images and collateral, and advertising and marketing materials. We also provide individual services such as event planning, graphic design, photo manipulation, editorial writing, copyediting, and public relations.”
PRS and other winners were selected from nearly 1,000 entries in 33 categories by a panel of distinguished judges from across the U.S. representing years of expertise in marketing communications, publications, educational/training programs, editorial, and art/design. The awards program, presented by Mature Market Resource CenterSM, a national clearinghouse for the senior market, is the largest of its kind. Sponsors of the 2008 program were the National Association of Area Agencies on Aging, and American Custom Publishing Corporation®.
For more information about PRS and the Media Services department, call (541) 857-7655 or (888) 724-6424, or visit www.retirement.org.
About Pacific Retirement Services, Inc. (PRS)
PRS is a national, not-for-profit senior living developer, operator, and manager that serves a growing family of 55 organizations, including retirement communities and service organizations. Headquartered in Medford, Oregon, with another office in Memphis, Tennessee, PRS has approximately 2,014 employees and provides housing and services to more than 4,850 seniors through its many affiliated organizations in California, Oregon, Washington, Texas, and Wisconsin. PRS affiliates include nine Continuing Care Retirement Communities (CCRCs), two managed retirement communities, and twenty-five affordable housing communities, with more in development. Mirabella Portland, Mirabella Seattle, and Mirabella San Francisco Bay represent PRS’s newest brand of fine urban CCRCs.
Additional Information:
National Mature Media Awards: www.seniorawards.com
Mature Market Resource Center: www.seniorprograms.com
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