Press Release

FOR IMMEDIATE RELEASE

Contact: 
Bruce Beckman
608-283-2074
bbeckman@retirement.org
www.retirement.org/madison

Capitol Lakes and Owner Pacific Retirement Services (PRS) Celebrate One-Year Anniversary

Founded in 1975, downtown Madison’s only retirement community became an affiliate of national leader PRS and was renamed “Capitol Lakes” on April 2, 2008.

(Madison, Wisconsin) April 2, 2009 – One year ago today, Capitol Lakes™ retirement community (www.retirement.org/madison) became a proud affiliate of Pacific Retirement Services, Inc. (PRS; www.retirement.org), a national leader in the senior living and health care industry, which now manages Madison’s only downtown retirement community under its new name Capitol Lakes.  

With PRS’s resident-centered care philosophy and its mission of creating and enhancing lifestyle opportunities for seniors, staff members of this accredited, not-for-profit Continuing Care Retirement Community have already conducted resident surveys to gain feedback, integrated new technologies, improved billing processes, and restructured the senior living and health care programs to offer more benefits to residents.

Among these changes is a change in attitude—from a medical approach with separate services and buildings, to a cohesive urban community designed for healthy aging in a friendly lifestyle that mirrors cultural downtown Madison. Capitol Lakes has become known as a leader in integrating the concepts of  “Successful Aging,” which include these key components: eating well, staying physically active, exercising the mind, keeping a positive attitude, nurturing one’s spirit, and staying connected to friends, family and social groups.

Capitol Lakes is located at 333 West Main Street, Madison, Wisconsin 53703. Multiple residential styles, services, and levels of health care are all on campus. To learn more, call  608-283-2000 or 888-211-8801 and visit www.retirement.org/madison.

About Capitol Lakes™
The accredited, not-for-profit Capitol Lakes is a Continuing Care Retirement Community (CCRC) and the only retirement community in the cultural center of downtown Madison. Now an affiliate of national leader Pacific Retirement Services, Inc., Capitol Lakes offers an array of residential styles, assistive services, health care, fine amenities, recreation, and sociable activities—surrounded by the active downtown lifestyle of Madison.

About Pacific Retirement Services, Inc. (PRS)
As a national, not-for-profit leader in the senior living and health care industry, PRS is at the forefront of the retirement revolution, transcending age to serve the actively involved seniors of today and tomorrow. Headquartered in Medford, Oregon, with another office in Memphis, Tennessee, PRS develops, operates, and manages a growing family of 55 organizations, including affiliated Continuing Care Retirement Communities (CCRCs), managed retirement communities, affordable senior housing centers, charitable foundations serving PRS residents, and a community services division that provides a network of volunteers to support local nonprofits and people in need. For more information, call 888-724-6424 and visit www.retirement.org.

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