Press Release

FOR IMMEDIATE RELEASE
Contact:
Jennifer Jacobs
Vice President, Media Services
541-857-7655

Pacific Retirement Services Wins 7 Awards for Best Mature Marketing in 2008

(Medford, Oregon) June 29, 2009 – Medford-based Pacific Retirement Services, Inc. (PRS; www.retirement.org), which is the parent company of Rogue Valley Manor, is pleased to announce that its in-house Media Department has received seven awards in the 18th Annual National Mature Media AwardsSM for its excellence in advertising and marketing to older adults in 2008. These include a Silver Award for Rogue Valley Manor, and one Silver and two Merit awards for Pacific Retirement Services.

The PRS Media Department is an in-house multimedia advertising, marketing, and public relations agency managed by Jennifer Jacobs, Vice President of Media Services for PRS. The six-member team serves many of PRS’s 55 corporations, including retirement communities owned and/or managed by PRS. Winners were selected by a panel of 18 judges in the field of senior marketing and communications. All PRS awards were issued under the Housing category for works completed in 2008:

  • SILVER AWARD (Brochure category):
    Medicare Brochure
    For Pacific Retirement Services
    Written by Ellen Kimball. Designed by Lisa Rush.
  • SILVER AWARD (Single Magazine Article):
    A Path Less Traveled
    For Rogue Valley Manor (Medford, OR)
    Written by Diana May. Designed by Lisa Rush.
  • BRONZE AWARD (Brochure):
    Transitions to Progress
    For Saratoga Retirement Community (Saratoga, CA)
    Written by Ellen Kimball. Designed by Lisa Rush.
  • MERIT AWARD (Annual Report):
    2008 Annual Report
    For Pacific Retirement Services
    Written by Ellen Kimball. Designed by Sue Garred.
  • MERIT AWARD (Brochure):
    Preparing for Your Stay at Our Health Care Center
    For Pacific Retirement Services
    Written by Ellen Kimball. Designed by Lisa Rush
  • MERIT AWARD (Newspaper Ad):
    The Best Homes in Seattle
    Half-page ad for Mirabella (Seattle, WA)
    Written by Diana May. Designed by Lisa Rush.
  • MERIT AWARD (Special Event):
    Trinity Terrace Grand Opening
    Event materials - invitation, program, and gift bag
    For Trinity Terrace (Fort Worth, TX)
    Written by Ellen Kimball. Designed by Lisa Rush

The National Mature Media Awards (www.seniorawards.com) is the largest awards program of its kind to recognize the nation’s best advertising, marketing and educational materials produced for adults age 50 and better. It is presented by Mature Market Resource Center (www.seniorprograms.com), a national information clearinghouse for the senior market.
Since 2000, PRS has received 63 National Mature Media Awards. For more information about PRS and its Media Department, call (541) 857-7655 or (888) 724-6424, and visit www.retirement.org.

About Pacific Retirement Services, Inc. (PRS)
As a national not-for-profit leader in the senior living and health care industry, PRS is at the forefront of the retirement revolution, transcending age to provide an actively involved lifestyle for seniors of today and tomorrow. Headquartered in Medford, Oregon, with another office in Memphis, Tennessee, PRS develops, operates, and manages a growing family of 55 organizations, including affiliated Continuing Care Retirement Communities (CCRCs), managed retirement communities, affordable senior housing centers, charitable foundations serving PRS residents, and a community services division that funnels volunteers to support local nonprofits and people in need.

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